Dear Dr Podisi,
Dear CCARDESA community,
The 20th UN World Milk Day celebration is coming soon, June 1 (see full message below).
As we battle with COVID-19, this is also an opportunity to use this global campaign to celebrate and showcase the work of the African dairy industry. This year marks the 20th annual celebration and the African footprint is not significant enough. As in the notice below, the celebrations will start with Enjoy Dairy Rally May 29-31, culminating with World Milk Day on Monday, June 1.
We have comparative advantage to tell evidence based story: As the agricultural research community we have a comparative advantage to tell evidence-based stories of Role of the Southern African Dairy Industry in responsible and sustainable Food System. And help raise the African story of the dairy industry.
At CCARDESA level: In the same way as you facilitate discussions on topical issues, I think it will be opportune to start another conversation aiming at celebrating best practices of the Dairy farmers, Dairy industry and the entire value chain, and the role of research. The conversation could respond to:
How the Africa dairy industry is contributing to food security, livelihoods, job creation?
What are the creative ways that the dairy industry is doing to adapt to and mitigate against climate change and environmental impacts?
How is the Dairy industry contributing to sustainable food system?
How researchers can better support the dairy industry towards responsible and sustainable food systems?
You could create key messages emanating from this conversation and post through CCARDESA social media channels during these 4 days of celebration and use necessary hashtags (see below) .
At CCARDESA research Community individual level: As researchers in this group, we also have a role to play.
Positive Research outputs: Do we have researchers who have done research in the dairy industry and the value chain. Do you have any positive results worth sharing? Do you have an evidence based story to tell? This is the opportunity to leverage on this global campaign to share those key messages through your social media platform on those days and contribute to the celebration.
Do you have a dairy experimental farm: This is an opportunity to profile it, ad tell and share your story. Take pictures, generate an infographic, etc.
Do you know a dairy farmer? I am sure we all know a dairy farmer somewhere or we work with and support the dairy value chain and the industry. We know of dairy farmers or actors in the value chain that are innovating and making it against all odds. This offers a great opportunity for us to celebrate them, profile them and tell their best practice stories. You can also share this information with them and let them them share their own stories like many farmers from across the globe.
Consumer education: We can use this opportunity to educate others about the contribution of the dairy industry. We can write blogs or stories about the dairy contributions to Nutrition, livelihoods, job creation, school feeding programmes etc. For credibility of the stories, It is important to base these on facts and science. Which we do best as scientists. The Global Dairy Platform has published an an overview of the industry’s role in responsible and sustainable food system <https://globaldairyplatform.com/wp-content/uploads/2020/04/gdp-responsi…;. You can either use these key messages, or supplement them with your own key messages as it relates to your individual country.
Do children in your urban areas even know where the milk come from? Do they know what else milk can do (other products)? This offers an opportunity to tell the story and educate others.
We enjoy dairy: Some of us (and our kids) enjoy milk, cheese and other dairy products. We drink it, use it when we cook etc. So there are many ways to celebrate this important industry.
Do you know others who can participate?
Does your university have a dairy farm? Do your local schools have feeding scheme/programmes? Let us share this message as wide as possible to our individual networks, so we raise the Southern African footprint in the global celebration of the 20th World Milk Day.
For all these ideas to count as part of the global celebration you need to register it. I will be happy to see all Southern African countries registering at least one event. I just did for my country South Africa and it was that easy.
Who else is coming on board? What will your idea/event be?.
See below the official communication providing details on how to register your idea/event. How to download other promotional material and tips of what else could be done.
Best regards
Hlamalani Ngwenya (PhD)
Facilitation of Systemic Change
#PERFECT-opportunities
>
>
>
> 3 weeks to Enjoy Dairy Rally and World Milk Day
> May 29-June 1, 2020
> We are counting on you!
> Dear World Milk Day supporters,
> We hope that you are in full preparation for your Enjoy Dairy Rally and World Milk Day Activities coming up in only 3 weeks.
> Like last year, we wanted to remind you that the celebrations will start early with the Enjoy Dairy Rally May 29 – May 31, culminating with World Milk Day on Monday, June 1.
> In light of the global pandemic of COVID-19, we encourage organizers to host social media campaigns or online events to abide by the policies put in place by the World Health Organisation (WHO) and your local government. Our thoughts go to all the people who are affected by this virus. We encourage you to share your stories of hope and inspiration amid this crisis.
> We encourage you to:
> Step 1: Follow us on social media to be involved in the campaign:
>
> Hashtags: #WorldMilkDay and #EnjoyDairy
> Facebook: @GlobalDairyPlatform <https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.f…;
> Twitter: @worldmilkday <https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitt…;
> Instagram: @globaldairyplatform <https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.i…;
> YouTube : Global Dairy Platform <https://www.youtube.com/channel/UCxaz411BAWluHYXiA5iIRwg>
> Step 2: Download our material (activation guide, social media visuals, GIFs, mailings, press releases, …)
>
> Visit: https://worldmilkday.org/media-downloads <https://worldmilkday.org/media-downloads>
> Username: media
> Password: WMD20Downloads
> Step 3: Like, Share, Re-tweet, and post content in the lead up to Enjoy Dairy Rally and World Milk Day
> Step 4: Register your online activity
> It’s very easy to register your celebration with us so we can count it as part of the global celebrations. Please fill in the form on this page and your event will appear on the global map and will be monitored on the day: https://worldmilkday.org/registration/edit-event/221304-new-campaign <https://worldmilkday.org/registration/edit-event/221304-new-campaign>
> Any activity/campaign counts, here are some examples:
>
> · A photo gallery celebrating dairy heroes through COVID-19 pandemic
> · An educational podcast/online video about dairy and its nutritional, and socio-economic benefits
> · A podcast/online video about your company’s community initiatives
> · A podcast/online video about your company’s sustainability initiatives
> · A podcast/online video about other initiatives by your company
> · A twitter chat about dairy
> · A meal featuring dairy products
> · Tik Tok dance challenge about dairy
> · A photo contest to select the most photogenic dairy cow
> · Donation of dairy products to a food bank
> · A webinar with nutritionists to share the important nutritional facts about milk
>
>
> Step 5: Let us know if you would like to be a mobilizer this year by writing to irina@emergingag.com <mailto:irina@emergingag.com>
> Mobilizers’ Roles & Responsibilities:
> Have at least one active social media account
> Follow our World Milk Day accounts
> Be active on social media May 29 to June 1
> If you have any question, please don’t hesitate to contact us milkday@emergingag.com <mailto:milkday@emergingag.com>
> Best regards,
> WORLD MILK DAY AND ENJOY DAIRY RALLY
> The celebration starts with the Enjoy Dairy Rally May 29 – May 31,
> culminating with World Milk Day on June 1. #WorldMilkDay #EnjoyDairy
> FIND OUT MORE AND REGISTER YOUR EVENT HERE <https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fworld…;
Dear CCARDESA community,
The 20th UN World Milk Day celebration is coming soon, June 1 (see full message below).
As we battle with COVID-19, this is also an opportunity to use this global campaign to celebrate and showcase the work of the African dairy industry. This year marks the 20th annual celebration and the African footprint is not significant enough. As in the notice below, the celebrations will start with Enjoy Dairy Rally May 29-31, culminating with World Milk Day on Monday, June 1.
We have comparative advantage to tell evidence based story: As the agricultural research community we have a comparative advantage to tell evidence-based stories of Role of the Southern African Dairy Industry in responsible and sustainable Food System. And help raise the African story of the dairy industry.
At CCARDESA level: In the same way as you facilitate discussions on topical issues, I think it will be opportune to start another conversation aiming at celebrating best practices of the Dairy farmers, Dairy industry and the entire value chain, and the role of research. The conversation could respond to:
How the Africa dairy industry is contributing to food security, livelihoods, job creation?
What are the creative ways that the dairy industry is doing to adapt to and mitigate against climate change and environmental impacts?
How is the Dairy industry contributing to sustainable food system?
How researchers can better support the dairy industry towards responsible and sustainable food systems?
You could create key messages emanating from this conversation and post through CCARDESA social media channels during these 4 days of celebration and use necessary hashtags (see below) .
At CCARDESA research Community individual level: As researchers in this group, we also have a role to play.
Positive Research outputs: Do we have researchers who have done research in the dairy industry and the value chain. Do you have any positive results worth sharing? Do you have an evidence based story to tell? This is the opportunity to leverage on this global campaign to share those key messages through your social media platform on those days and contribute to the celebration.
Do you have a dairy experimental farm: This is an opportunity to profile it, ad tell and share your story. Take pictures, generate an infographic, etc.
Do you know a dairy farmer? I am sure we all know a dairy farmer somewhere or we work with and support the dairy value chain and the industry. We know of dairy farmers or actors in the value chain that are innovating and making it against all odds. This offers a great opportunity for us to celebrate them, profile them and tell their best practice stories. You can also share this information with them and let them them share their own stories like many farmers from across the globe.
Consumer education: We can use this opportunity to educate others about the contribution of the dairy industry. We can write blogs or stories about the dairy contributions to Nutrition, livelihoods, job creation, school feeding programmes etc. For credibility of the stories, It is important to base these on facts and science. Which we do best as scientists. The Global Dairy Platform has published an an overview of the industry’s role in responsible and sustainable food system <https://globaldairyplatform.com/wp-content/uploads/2020/04/gdp-responsi…;. You can either use these key messages, or supplement them with your own key messages as it relates to your individual country.
Do children in your urban areas even know where the milk come from? Do they know what else milk can do (other products)? This offers an opportunity to tell the story and educate others.
We enjoy dairy: Some of us (and our kids) enjoy milk, cheese and other dairy products. We drink it, use it when we cook etc. So there are many ways to celebrate this important industry.
Do you know others who can participate?
Does your university have a dairy farm? Do your local schools have feeding scheme/programmes? Let us share this message as wide as possible to our individual networks, so we raise the Southern African footprint in the global celebration of the 20th World Milk Day.
For all these ideas to count as part of the global celebration you need to register it. I will be happy to see all Southern African countries registering at least one event. I just did for my country South Africa and it was that easy.
Who else is coming on board? What will your idea/event be?.
See below the official communication providing details on how to register your idea/event. How to download other promotional material and tips of what else could be done.
Best regards
Hlamalani Ngwenya (PhD)
Facilitation of Systemic Change
#PERFECT-opportunities
>
>
>
> 3 weeks to Enjoy Dairy Rally and World Milk Day
> May 29-June 1, 2020
> We are counting on you!
> Dear World Milk Day supporters,
> We hope that you are in full preparation for your Enjoy Dairy Rally and World Milk Day Activities coming up in only 3 weeks.
> Like last year, we wanted to remind you that the celebrations will start early with the Enjoy Dairy Rally May 29 – May 31, culminating with World Milk Day on Monday, June 1.
> In light of the global pandemic of COVID-19, we encourage organizers to host social media campaigns or online events to abide by the policies put in place by the World Health Organisation (WHO) and your local government. Our thoughts go to all the people who are affected by this virus. We encourage you to share your stories of hope and inspiration amid this crisis.
> We encourage you to:
> Step 1: Follow us on social media to be involved in the campaign:
>
> Hashtags: #WorldMilkDay and #EnjoyDairy
> Facebook: @GlobalDairyPlatform <https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.f…;
> Twitter: @worldmilkday <https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitt…;
> Instagram: @globaldairyplatform <https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.i…;
> YouTube : Global Dairy Platform <https://www.youtube.com/channel/UCxaz411BAWluHYXiA5iIRwg>
> Step 2: Download our material (activation guide, social media visuals, GIFs, mailings, press releases, …)
>
> Visit: https://worldmilkday.org/media-downloads <https://worldmilkday.org/media-downloads>
> Username: media
> Password: WMD20Downloads
> Step 3: Like, Share, Re-tweet, and post content in the lead up to Enjoy Dairy Rally and World Milk Day
> Step 4: Register your online activity
> It’s very easy to register your celebration with us so we can count it as part of the global celebrations. Please fill in the form on this page and your event will appear on the global map and will be monitored on the day: https://worldmilkday.org/registration/edit-event/221304-new-campaign <https://worldmilkday.org/registration/edit-event/221304-new-campaign>
> Any activity/campaign counts, here are some examples:
>
> · A photo gallery celebrating dairy heroes through COVID-19 pandemic
> · An educational podcast/online video about dairy and its nutritional, and socio-economic benefits
> · A podcast/online video about your company’s community initiatives
> · A podcast/online video about your company’s sustainability initiatives
> · A podcast/online video about other initiatives by your company
> · A twitter chat about dairy
> · A meal featuring dairy products
> · Tik Tok dance challenge about dairy
> · A photo contest to select the most photogenic dairy cow
> · Donation of dairy products to a food bank
> · A webinar with nutritionists to share the important nutritional facts about milk
>
>
> Step 5: Let us know if you would like to be a mobilizer this year by writing to irina@emergingag.com <mailto:irina@emergingag.com>
> Mobilizers’ Roles & Responsibilities:
> Have at least one active social media account
> Follow our World Milk Day accounts
> Be active on social media May 29 to June 1
> If you have any question, please don’t hesitate to contact us milkday@emergingag.com <mailto:milkday@emergingag.com>
> Best regards,
> WORLD MILK DAY AND ENJOY DAIRY RALLY
> The celebration starts with the Enjoy Dairy Rally May 29 – May 31,
> culminating with World Milk Day on June 1. #WorldMilkDay #EnjoyDairy
> FIND OUT MORE AND REGISTER YOUR EVENT HERE <https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fworld…;
